Marketing Blogs For Inspiration

Marketing is hands down one of the biggest aspects of whether a business takes off and does well or not, so it is incredibly important to stay up to date with the current trends and really follow the tactics that other people are employing with their own businesses, which are likely driving their success. You might have an incredibly product or service, but without utilizing the various means of technology that has become so intertwined with current business marketing tactics, there is no doubt that your company is not going to be as successful as possible. Luckily, there are all sorts of business marketing blogs that are out there, which shed light on the best tactics that are currently being utilized by successful businesses, which is something that should definitely be paid attention to on a regular basis. Even if you think your business is doing great, marketing continues to change and evolve over time, and there is no doubt that you may be able to increase your businesses efficiency by bringing in some of the strategies you find.

Some great business marketing blogs out there today, which currently get a ton of daily views and are filled with great information and ideas include, Buffer Blog, Contently, WWD, Moz Blog, and Think with Google. These blogs are great and you should absolutely be reading them on a regular basis, although there are literally thousands upon thousands of blogs with great information on business marketing. The best course of action when it comes to tracking down good bits of information on business marketing through blogs which you may be able to implement into your business ventures, are to check out these big time blogs on a regular basis, but also to seek out smaller blogs. There are many benefits with seeking out smaller blogs; the fact that they get less attention may mean that you may be able to uncover strategies that are not currently being used on a large scale, which can give you a leg up over your competition in a lot of ways. However, if you are going to be looking for these smaller based blogs, you still need to make sure and verify that the people, or businesses, that are writing the blogs have proven success in business and truly do know what they are talking about, with results to back up their claims.

The Top Small Business Marketing Ideas

A small business has to get its name out there in order to be successful and compete with the various big names companies for the same customers. Effective marketing strategies can do a tremendous amount of good for a small business, but those strategies have to be modern and current.

Developing and publishing a website and utilizing search engine optimization tactics is a must, but the days when a website and its position in the search engines was enough are over. Extra work is required for the small business to draw attention to itself. For one, the website and SEO (search engine optimization) strategy have to also work well on mobile platforms.

Blogging is another one of the classic marketing strategies that never hurts to continue. Blogging alone, sad to say, won’t be enough. Building up an expansive social media presence is definitely required in order to continually get the message out about a particular business.

Contributing and sharing content on social media pages can be a lot of work. In truth, anyone publishing a social media page has to be engaged and prolific in order to maximize the platform’s marketing potential. An active social media presence helps make a very good impression on potential customers. So, be active.

Text is not the only thing worth publishing online. Powerful visuals can do a lot to capture the attention of potential customers. Videos produced for a variety of sharing sites is a cost-effective strategy for promoting a business. “How To” videos are consistently among the most popular and producing a series of them would be worthwhile. Other types of videos such as ones that feature interviews with relevant persons or profiles of products and services could reap rewards as well.

Audio podcasts are much longer than the average video. Podcasts are, essentially, online radio shows and run in the one-hour range. Shows may be longer or short, but most run about an hour. Regardless of the length of the podcast, the goal should be to promote a business. The podcast is not intended to be a pure infomercial, but the show should effective serve as a promotional vehicle for a business. Running a weekly show on exercise tips, for example, would be a great way to raise awareness on a health and fitness business.

These small business marketing strategies have all be proven to work. Best of all, they work without any huge cost expenditures. Even businesses on a budget can employ them.